Peer to Peer Fundraising, A Proven Method

Peer to Peer Fundraising is a proven method for nonprofit organizations and their supporters to fundraise. In Peer to Peer fundraising, a charity’s supporters take on the role of fundraisers themselves, asking their friends, family, and colleagues for donations toward that organization.

Peer to Peer fundraising can come in many forms. It can be centered around an event, like a walk-a-thon, where participants collect donations from their community. Or it can just be a virtual campaign. The common theme is people reaching out to their community.

What Makes Peer to Peer fundraising So Great?

1. More asks means more donations. An army of supporters asking for donations on your behalf is better than a 2 person development staff doing the asking.
2. More effective asks means more donations. A supporter that asks their friends and family for a donation will get one 60% of the time. Compare this to an appeal directly from the organization which is likely to get a 2% response rate.
3. Peer to peer fundraising is recession proof. Grants, major donations, and government funding decrease in uncertain times. Communities of supporters will continue to rally to your cause even in poor economies.
4. Peer to peer fundraising democratizes philanthropy! This is my favorite. An ardent supporter of your organization may not be able to write a check for $100,000 but that same person can mobilize their friends and family to raise $100,000. And unlike the major donor, a successful peer to peer fundraiser can bring 100’s and even 1000’s of new donor to your organization.

Peer to Peer Fundraising Is Not New

In the past peer to peer fundraising took many forms. Students selling candy to raise money for their schools. People soliciting their neighbors during the holidays for the American Heart Association. The desire to help an organization that means a lot to you has always existed, but the tools weren’t there to make it as effective as it is today.

Peer to Peer Fundraising Today

The internet took peer to peer fundraising to a new level. Fifteen years ago, the first online peer to peer fundraising campaign we created generated $6 million and transformed a small organization.

Today, peer to peer fundraising has benefited from the prevalence of smart mobile devices. Network effects and our increasingly connected world means that peer to peer fundraising is here to stay regardless of the platform or technology du jour.

What About the Future of Peer to Peer Fundraising?

Some would argue that the future of peer to peer fundraising is in do-it-yourself (DIY) fundraising by millennials. Others would say that the future is in mobile apps. Many contend that payment systems and the evolution toward friction-less donations is the future of peer to peer fundraising. These topics all merit further examination…and future blog posts!

Peer to peer Fundraising is Still About Relationships

Ultimately, peer to peer fundraising has been and always will be about relationships. The strength of the relationship between the fundraiser and the donor will determine the effectiveness of the ask and the likelihood of a donation. And while not everyone can be an influencer, an ask from a friend or family member will always be more effective than a solicitation from the organization regardless of the method of delivery.

Blue Sky Collaborative creates peer to peer fundraising software. Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school that holds peer to peer or pledge-based events. The company was founded in 2002.

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types. Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website or call us at (p) 800-330-4109.
Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.