Website Redesign An Opportunity To Get Better Not Recolor

I sat in on a website redesign brainstorm session today at one of my nonprofit clients.

A couple of observations:

Designers love leading clients down a path that focuses on color and style and I figured out why.  Tastes change, so by making the color scheme the focus of a redesign, you ensure that a redesign will happen again in a year or 2.

There was no mention of what was important about the site design, namely:  Does your home page answer the following 3 questions:

1.  What do you do?
2.  Why does it matter?
3.  Why is your way better?

There was no talk about usability, existing site stats, search engines, blogging, RSS, etc…

Just a lot of color talk.  Surveys about color.  How does this color make you feeeeeeeeeeeeeeeel?

Well, it should make you feel like you’ll have to pay the designer again in a couple of years.


  • SWEET! software promotes our client’s brand and vision.
  • We craft to the needs of the client because you are unique.
  • Technology user-friendliness is essential to fundraising success.
  • We collaborate to foster an organization’s success.
  • We do not charge software fees on the donations you and your fundraisers raise.

Peer to Peer Fundraising software can be simple, it can be easy to use, and it can save you time. Most importantly SWEET! by Blue Sky can also be priced to fit.

Let us know how we can help you experience Simple. Easy. Yes!


Blue Sky Collaborative’s software supports events and campaigns of all types.  Several hundred companies, non-profits, and schools, in multiple languages, use Blue Sky Collaborative’s Fundraising Software to raise millions of dollars every year.  The company was founded in 2002.  

To learn more about how we can help, visit our website or call us at (p) 800-330-4109, ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.

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