Should I Charge A Registration Fee For My Walkathon Fundraiser?

If you are organizing a walk-a-thon or a pledge-based fundraiser to raise money for your non-profit or charity, here are reasons you should not charge a registration fee.

Eliminate all barriers to participation

By their very nature, pledge events put your donors and volunteers in charge of raising the money. Making the task of raising money as easy as possible is a win-win, both for your organization and for the fundraiser. If your fundraisers have to pay a registration fee, they will be less likely to strive higher and raise more.

Do the math

By their very nature, pledge events put your donors and volunteers in charge of raising the money. Making the task of raising money as easy as possible is a win-win, both for your organization and for the fundraiser. If your fundraisers have to pay a registration fee, they will be less likely to strive higher and raise more.

Expand your donor pool

When you eliminate registration fees, you can focus your expectations on increasing the pool of individuals who care about your cause year after year. Organizations that encourage the number of donations raised over the total amount raised will end up with more returning donors and a bigger donor pool to cultivate post-event.

Promote a culture of philanthropy

The word “fee” conjures up negative images of a penalty or an erroneous charge on a billing statement. Philanthropy is about willfully and generously donating time and treasure to move a mission forward. By eliminating registration fees, you prioritize good stewardship over nickel and diming your supporters!

Communicate NO Registration Fee!

Finally, we recommend that you communicate to your supporters that you will not charge a registration fee! Let them know why and highlight your appreciation for their participation in advance. Further, provide an easy-to-share event sign-up link that they can promote to friends and family. And, as an added benefit, offer an incentive, such as a donation match for every new supporter that they can sign-up! 

ABOUT US

Blue Sky Collaborative’s fundraising software platforms support events and campaigns of all types. Several hundred companies, non-profits, and schools in multiple languages, use Blue Sky Collaborative’s fundraising software to raise millions of dollars every year. The company was founded in 2002 and has offices in Boston, MA and Southwestern CT.

Contact us to learn more about how we can help your fundraising efforts.

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