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A well coordinated online readathon peer-to-peer fundraising campaign combines the best of all outcomes for children, parents, educators and social good helpers.  An online fundraising campaign that fully supports the specific requirements of Readathon’s makes fundraising easy and secure.  The right read-a-thon  software can help achieve fundraising goals year over year, encourage community service and share the joy of book ownership with children in one’s community.

How Does A Well Coordinated Online Readathon Work?

Parents, librarians, teachers, and principals work with a child literacy non-profit to set up, administer and participate in an online peer-to-peer pledge campaign.  Students register to participate with their school or as an individual if their school is not participating.  Once registered, and with help from parents, students solicit pledges through parent’s e-mail or social media from friends and family in support of their reading.  During the campaign, students and book lovers read and collect pledge donations based on the number of minutes they read.  Students log the amount of time and the number of pages read during the Readathon on their fundraising page.

At the end of the Readathon, students collect the pledged donations online and offline.  The students turn in their offline pledge envelopes to the school which enter them into the online site.  The fundraising site tallies the results so awards can be announced. The fundraising site tracks incentives to be awarded to students, classrooms, and schools based on the level of minutes read or funds raised.

Awards & Incentives & Donations Support Many Groups

Across a metro or multi-county area schools and students compete for top fundraising and reading medals.  At each school, medals can be awarded: Most Minutes Read, Most Pages Read and Most Funds Raised.  There is also often a prize for the top fundraising classroom at each school.  In addition, a prize maybe awarded to the top overall Readathon fundraising student. And a trophy maybe awarded to the top overall Readathon fundraising school.

All donations from the campaign support the nonprofit’s childhood literacy programs in a designated area. The online peer-to-peer fundraising pledge donations collected buy books and support childhood literacy programs within a metro or multi-county area.  Childhood literacy programs serve many groups, such as children ages birth to 12 years, teen parents and parents of young children. 

Flexible Software Leads To Great Results

The very best Readathon campaigns craft fun, creativity, cause and community their own way.  At Blue Sky Collaborative we are fortunate to build fundraising software for several Readathon campaigns.  Including the Central Texas non-profit BookSpring’s annual Read-A-Thon.

At Blue Sky Collaborative our experience teaches us the nature of each Readathon, its rules, and culture are the result of the efforts of staff and participant hard work.  Most importantly, we know that the most successful read-a-thon campaigns are built around the preferences of a nonprofit’s community, not software’s capabilities.

We believe software should flex to people, so they can be creative, have fun and maximize their fundraising potential.  As a result our mission is to deliver you peer-to-peer fundraising software crafted your way. We welcome the opportunity to chat with you about your nonprofit or school’s needs and dreams for your Read-A-Thon campaign.

At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission.  To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.




  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.


Blue Sky Collaborative is a peer-to-peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer-to-peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  


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