School Read-a-thon Fundraising – Great Peer to Peer Campaigns

What is a read-a-thon?

Students pledge to read a certain number of pages or hours when they sign up. Donors pledge to give a fixed amount or an amount based on the finally tally of pages or minutes read. Once the reading deadline passes, students enter the total number of pages or minutes they’ve read and pledges can be fulfilled based on the final number.

Can read-a-thons work for school fundraising?

Let’s be honest, fundraising is going to be difficult this year. Sponsorships from businesses will be difficult to come by. Cuts in local, state and federal budgets will limit the number of available grants.

More than ever, schools will need to rely on peer to peer fundraising to replace funds lost during a slowed economy. This is where a read-a-thon comes in.

There are challenges with “event-less” peer to peer fundraising. But, there are also some advantages to peer to peer fundraising campaigns without an event.

  1. There are no event related costs.
  2. There are no volunteers needed.
  3. No need to book a venue.
  4. Fundraising deadlines can be flexible.
  5. Social distancing (most relevant in the COVID-19 era) is possible.

Some great things about read-a-thons

  1. All students can participate.
  2. Students spend less time playing video games and more time reading.
  3. Books can be from the curriculum.
  4. Incentives and competition can be based on the amount of reading as well as the amount of money raised.

Good read-a-thon fundraising software should:

  1. Allow students to estimate how much they are going to read and enter a final amount when they are done.
  2. Create safe fundraising pages that don’t display students’ names while providing access to the parent or guardian.
  3. Make pledge fulfillment simple and secure without needing to track down the pledger to fulfill the donation (PaymentSpring‘s tokenization method work’s great for pledge fulfillment).
  4. Track the amount read by student, class, grade, and the entire school.
  5. Track the amount raised by student, class, grade, and the entire school.
  6. Have multiple leader board capabilities to spur competition between classes and grades.
  7. Allow teachers to monitor progress and activity of their classes.

We’ve hosted read-a-thon campaigns that have raised over $100,000. Regardless of what your school’s fundraising goals are, the read-a-thon can be a very safe, effective, and educational peer to peer fundraising campaign for schools today and beyond.

Contact us to see how we can help you support your school fundraising goals.