There are many benefits of using online peer to peer fundraising for your nonprofit or school, making it more popular than ever. A large reason for this popularity is organizations can achieve their fundraising and relationship building goals simultaneously. The great news is online peer-to-peer fundraising helps any size nonprofit or school succeed.
Your organization or event can grow funds, cut costs and reduce staff efforts. Most noteworthy, you can better communicate with everyone in your fundraising circle. Especially relevant is how powerful your ability to motivate and inspire staff, volunteers, sponsors, donors, participants and fundraisers can be.
Improved communication is achievable because an online peer to peer campaign is a ‘we’ experience. Your organization can communicate their goals and mission in your own voice. While supporters can communicate their personality and mission with enthusiasm, creativity and warmth. This ‘we’ opportunity will create a personal connection between your organization and all your current and newly engaged supporters.
Below are 5 key benefits of online peer-to-peer fundraising.
1. Donors: Easily expands your base
By tapping into your supporters’ personal networks, you can reach new pools of donors that were potentially inaccessible otherwise. People are more likely to donate to a cause that their co-worker, friend or family member feels strongly about. And “word-of-mouth” is one of the most effective forms of marketing.
2. Supporters: Creates better personal buy-in to your mission
Online peer-to-peer fundraising gives supporters the ability to attach their own personality and ideals to your mission. As a result, they become more engaged and confident which increases their motivation to spread the word. Such personal buy-in can lead to higher fundraising goals and a stronger desire to see your organization succeed.
3. Supporters: Quickly builds trust with potential new supporters
Time and effort to cultivate relationships is much shorter than traditional fundraising. Peer to peer fundraising takes advantage of preexisting relationships and trust between those asking for donations and their network to instantly increase the credibility of your appeal.
4. Staff: Motivation and Inspiration Grows
Your staff can now be part of the campaign from a communication standpoint. Also they can more easily view how fundraisers are contributing to the cause and supporting the organization’s mission.
5. Everyone: Personality, message and branding easily understood
Online peer-to-peer fundraising gives a clear and convenient way to communicate with supporters, donors, volunteers, staff and sponsors. Images, videos, colors and messaging are clear, consistent and all tie together in one voice.
In summary, the benefits of an online peer to peer fundraising campaign are numerous. With a sophisticated yet easy-to-use online platform to support your efforts you’ll quickly feel confident and be successful in your campaign goals.
At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission. To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.