30-40% of the traffic to your Peer to Peer (P2P) fundraising site will come from mobile phones and tablets.
Much of this traffic is the result of email referrals by the fundraisers to their friends and family asking for donations on behalf of your organization.
Potential donors who arrive at your site to donate from their phones and find a donation form designed for a web browser will likely abandon the process. The high abandonment rates will result in a loss of donations.
See the difference between a mobile friendly donation form below:
Exhibit 1. Cupids Undie Run: SWEET Peer to Peer Fundraising System. User Friendly. Low Abandonment Rates
Exhibit 2. Obliteride: Convio Team Raiser. Tiny, difficult form. High Abandonment Rates.
What do high abandonment rates mean to your fundraising campaign? Fewer donations. Conversely, we’ve seen that a mobile-friendly donation form can result in a 20-30% increase in donations for your campaign.
And it’s not difficult anymore to make your donation form and website mobile friendly.
OUR GUIDING PRINCIPLES
- SWEET! software promotes our client’s brand and vision.
- We craft to the needs of the client because you are unique.
- Technology user-friendliness is essential to fundraising success.
- We collaborate to foster an organization’s success.
- We do not charge software fees on the donations you and your fundraisers raise.
Peer to Peer Fundraising software can be simple, it can be easy to use, and it can save you time. Most importantly SWEET! by Blue Sky can also be priced to fit.
Let us know how we can help you experience Simple. Easy. Yes!
Blue Sky Collaborative’s software supports events and campaigns of all types. Several hundred companies, non-profits, and schools, in multiple languages, use Blue Sky Collaborative’s Fundraising Software to raise millions of dollars every year. The company was founded in 2002.
To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109, ext. 803.
Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.