Why The Math Makes Sense To Run Peer to Peer Fundraising Campaign

Are you a small to mid-size nonprofit trying to figure out the best way to raise money? If you do the math, you will see it makes sense to run an online peer-to-peer fundraising campaign. Effective peer-to-peer fundraising is the small or mid-size charity’s answer to achieving growth and addressing a lack of major donors. When done well, a peer-to-peer fundraising campaign can take a classic fundraising program to the next level in terms of dollars raised and overall fundraising success.

Let’s review some simple math to show the value of peer-to-peer fundraising.

Fundraising Math

Without Peer to Peer Fundraising

Participants & Raising Money:

100 participants who each pay/raise an average of $50 that results in $5000 for the campaign

Participants pay $20 registration fee = $2000k
Participants raise $30 each in donations from an average peer network of 4-6 people = $3000k (Approximately $5 per person)

What’s behind the math:

Participants predominantly use their own money to pay/raise funds.
Participants typically have limited communication tools (e.g., e-mail, social media) to spread the word, thus they ask from fewer people.
A limited number of donors learn about the campaign and charity’s mission.
Donors see an ask, but not the imagery and messaging of the campaign.

With a Simple Peer to Peer Fundraising solution:

Participants & Raising Money:

100 participants who each pay/raise an average of $100 which results in $10,000 for the campaign

Participants pay $20 registration fee = $2000k
Participants raise $80 each in donations from an average peer network of 12-18 people = $8000k (Approximately $5 per person)

What’s behind the math:

Participants predominantly rely on their peer network to raise funds
Participants have a variety of communication tools (e.g., e-mail, social media) at their disposal to spread the word, thus they ask from MORE people.
Maximum number of donors learns about the campaign and charity.
Donors see an ask along with the imagery and messaging of the campaign.

We highlight using a simple peer to peer fundraising solution because it is an easy first step into this type of fundraising. There are many online solutions to support your peer-to-peer fundraising campaign that range from basic to highly customized. Your growth goals, level of fundraising assertiveness and size of your campaign should influence which you pursue first versus in future years.

Sweet! and Blue Sky Give Adapt to Your Needs

We support these unique needs by crafting peer-to-peer fundraising sites that convey your organization’s vision and personality. In addition, we want your organization to keep more of the money that you earn, because more money allows you to better invest towards your mission and invest year over year in your events. That’s why we never charge transaction fees on the dollars you and your fundraisers raise.

Online peer-to-peer fundraising is our sole focus, giving us time to create and innovate with Sweet! and Blue Sky Give. That is why we can proudly claim our platforms provide the most unique and effective peer to peer fundraising engine in the world. Let’s work together to achieve your vision and make the world a better place now! That would be Sweet!