GM Nixes Facebook Ads Budget, Nonprofits Should Follow Suit

From an article on MSNBC: “In mid-May, just ahead of Facebook’s IPO, GM’s marketing executives said they would pull $10 million in advertising from the social network after judging the efforts had “little impact” in reaching consumers. GM, the third largest advertiser in the United States, also said it will continue to use the Facebook platform to promote its vehicle brands and operate a $30 million budget for content creation and management.”

I think you’ll see much of the same from many companies in the coming months. Since nonprofits have a considerably smaller budget than GM, they should take GM’s free advice.  Use Facebook to generate content and share your story. Don’t bother with paying for Facebook Ads. 


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