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From an article on MSNBC: “In mid-May, just ahead of Facebook’s IPO, GM’s marketing executives said they would pull $10 million in advertising from the social network after judging the efforts had “little impact” in reaching consumers. GM, the third largest advertiser in the United States, also said it will continue to use the Facebook platform to promote its vehicle brands and operate a $30 million budget for content creation and management.”

http://marketday.msnbc.msn.com/_news/2012/06/05/12069407-facebooks-problem-ads-arent-grabbing-users-analysts-say?lite

I think you’ll see much of the same from many companies in the coming months. Since nonprofits have a considerably smaller budget than GM, they should take GM’s free advice.  Use Facebook to generate content and share your story. Don’t bother with paying for Facebook Ads. 

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  • SWEET! software promotes our client’s brand and vision.
  • We craft to the needs of the client because you are unique.
  • Technology user-friendliness is essential to fundraising success.
  • We collaborate to foster an organization’s success.
  • We do not charge software fees on the donations you and your fundraisers raise.

Peer to Peer Fundraising software can be simple, it can be easy to use, and it can save you time. Most importantly SWEET! by Blue Sky can also be priced to fit.

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ABOUT US

Blue Sky Collaborative’s software supports events and campaigns of all types.  Several hundred companies, non-profits, and schools, in multiple languages, use Blue Sky Collaborative’s Fundraising Software to raise millions of dollars every year.  The company was founded in 2002.  

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109, ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.

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