Fundraising Event Registration Alternative to Eventbrite

My father warned me about being pennywise and pound foolish.  Yes, an old cliche but one that is fitting in this scenario. Before you start, research fundraising software alternatives that support event registration, participant fundraising or do both. It might save you money and enable you to donate more to your cause.

Nonprofits and schools are often in a tough spot. They are charged with putting on an event, finding software to support the event and with little to no budget.

There are plenty of software options to support this scenario.  Unfortunately, what makes the situation challenging is most software providers create the ‘pound foolish’ element of the cliche.  Software percentage fees range from 5-9% on the fundraising dollars raised.

Registration & Fundraising Tradeoffs

This scenario is most often encountered by organizations seeking to raise between $20-50k for their cause. There are 3 primary options to consider.  Below we look at some of the pros and cons of each option.

Our focus is a $35,000 campaign goal. Savings and costs will fluctuate depending on the size of your campaign or event.

Option 1:   Invest in 2 sites, 1 for event registration and 1 for fundraising and get high % fees

  • Pro:     Low upfront costs, get basic registration and fundraising feature
  • Pro:     Cost looks great on paper to the finance team and board members
  • Con:    Give up lots of money from fundraising proceeds
  • Con:    Features not flexible to your event/campaign
  • Con:    Data & reporting for staff limited or not available at all
  • Con:    Organization branding limited or not available on site pages or URL
  • Con:    Fundraisers miss steps or get frustrated because they are navigating across two sites
  • Con:    $35,000 campaign
    • Pays between $2500-$3200 in fees from fundraising dollars *THAT’S almost 10%

Option 2:     Invest in 1 software package that provides needed features and has high % fees

  • Pro:     Low upfront costs, get basic registration and fundraising features on one site
  • Pro:     Cost looks great on paper to the finance team and board members
  • Pro:     Data & reporting available to staff
  • Con:    Give up lots of money from fundraising proceeds
  • Con:    Features are user-friendly but not flexible to your event/campaign
  • Con:    Organization branding limited or not available on site pages or URL
  • Con:    $35,000 campaign
    • Pay a setup fee plus between $1750-$2500 in fees from fundraising dollars

Option 3:     Invest in 1 software package that provides needed features and only has a license fee

  • Pro:     Affordable upfront cost, get basic registration and fundraising features on one site
  • Pro:     Features are user-friendly and flexible to your event/campaign
  • Pro:     No % fees taken from fundraising dollars
  • Pro:     Organization branding available on both site pages and URL
  • Pro:     Data and reporting available to staff
  • Pro:     $35,000 campaign pays NO setup fee, only a license fee between $2000-$2500
  • Con:    Not as attractive to the finance team or board members on paper

What’s important is not what option you select, but that you make a well-informed decision. Depending on your needs, situation, and fundraising experience, one of these options may be what is best for you.

SWEET! Adapts To Your Needs

We create our SWEET! peer-to-peer fundraising sites in collaboration with our clients to meet their unique needs for their events, volunteers and donors.  With SWEET!, our clients have the ability to start simple and craft their online fundraising efforts over time their way.  Whether it is early days for your campaign, a campaign ready to grow to the next level or a multi-event/location campaign we have a software solution to meet your needs.

To learn more about how we can help you with your fundraising efforts. Contact us today for more information or a demo.