From 3blmedia.com and posted by Olivia Khalili an update on Nordstrom. http://3blmedia.com/blog/Olivia-Khalili/Want-Open-Nonprofit-Store-10-Guidelines-You%E2%80%93and-Nordstrom%E2%80%99s%E2%80%93Should-Follow Apparently, Nordstrom has a concept store in the works that will donate some portion of proceeds to charities. Couple things. All the socially responsible marketing campaigns and product sales in the recent past (RED, Pepsi Refresh, etc…) have been successful enough to make this … Read more
As if the nonprofits sector isn’t fragmented and competitive enough… Anyone involved in the nonprofit sector should take note of this article in TechCrunch. It discusess the existence and growth of 2 new types of legal structures for corporations; the B Corporation (http://www.bcorporation.net/) and the Low-Profit LLC (http://en.wikipedia.org/wiki/L3C). According to the article, “B Corps now … Read more
Yet another example of a new age in Corporate Social Responsibility. Companies are incorporating their giving into their marketing and simultaneously generating “Buzz” The handout days are over so nonprofits should take note when they approach companies. Propose something creative and mutually beneficial. Just like Charmin Celeb-Designed Toilet Seats. OUR GUIDING PRINCIPLES SWEET! software promotes … Read more
Some big companies have incorporated customer-driven programs into their cause marketing. This is great on so many levels for the companies, customers, and the charities. Customer-driven cause marketing programs will become the most common form of corporate social responsibility because the company can actually make money while being socially responsible. What’s more, it’s not a … Read more
A feature in the Economist in 2005 on social responsibility that asserted… the only socially responsible thing a company should do is to make money… Thoughts? I’d like to hear what people think about this notion.
“Corporate Social Responsibility (CSR) is dead.” You’ll find that sentiment in many well-respected publications including the Economist. Truth be told, the current iteration of CSR does not seem to be sustainable. How can a company, especially a publicly traded one, fulfill its fiduciary obligation to its shareholders to maximize revenue while taking on obvious cost … Read more
This is an interesting site featuring news, ideas, and open-ended questions on corporate responsibility. With the increasing attention paid to the importance and benefits of socially responsible businesses, the nonprofit world is sitting on a goldmine of opportunities. This site provides some useful information on, as well as valuable insights into, this area from a … Read more