Case Studies


Harlem Wizards Pivots to Virtual Events with Help From Sweet! By Blue Sky

Harlem Wizards Pivots to Virtual Events with Help From Sweet! By Blue Sky

The Harlem Wizards professional basketball team are a performance entity that typically stages 450-500 wildly successful fundraising events each year for schools and nonprofits across the U.S., raising over $3 million annually. However, when the COVID-19 pandemic began in March 2020, the Wizards had to cancel their live ticketed events and come up with another way to bring in revenue.