Will 3rd Party Fundraising Save Corporate Social Responsibility (CSR)?

“Corporate Social Responsibility (CSR) is dead.”  You’ll find that sentiment in many well-respected publications including the Economist.  Truth be told, the current iteration of CSR does not seem to be sustainable.  How can a company, especially a publicly traded one, fulfill its fiduciary obligation to its shareholders to maximize revenue while taking on obvious cost centers like a CSR program?  There’s a great article in the Stanford Social Innovation Review that outlines the dilemma that managers face.

To date, CSR has involved implementing environmentally sound practices at companies, employee volunteer programs, and providing grants through corporate foundations.  These are all cost centers and the market is not forgiving of practices that intentionally lower margins.


Here’s where I believe Third Party Fundraising can provide a viable alternative to common CSR programs.  It doesn’t work for all companies but it can for many.  For those who don’t know, third party fundraising refers to activities that volunteers engage in to raise money for causes.  This can be someone running a marathon or hosting a gala dinner to raise money for their cause.  CSR programs should attempt to foster this kind of activity especially if it involves using their products in some way.  Could an athletic shoe company raise money for its chief causes by providing customers with a way to raise money online on a site where they can also purchase shoes and gear?  Can a beverage company run a campaign to promote using their products in parties to raise money for their causes?

The difference between this approach and the traditional CSR is that it has a revenue component.  CSR and revenue generation.  Fulfilling your obligation to the market and the world.  As I said, it’s not a fit for all companies.  How can Third Party Fundraisers use widgets to raise money?  Sounds tough to me.  But for many, it’s an idea worth exploring.


  • SWEET! software promotes our client’s brand and vision.
  • We craft to the needs of the client because you are unique.
  • Technology user-friendliness is essential to fundraising success.
  • We collaborate to foster an organization’s success.
  • We do not charge software fees on the donations you and your fundraisers raise.

Peer to Peer Fundraising software can be simple, it can be easy to use, and it can save you time. Most importantly SWEET! by Blue Sky can also be priced to fit.

Let us know how we can help you experience Simple. Easy. Yes!


Blue Sky Collaborative’s software supports events and campaigns of all types.  Several hundred companies, non-profits, and schools, in multiple languages, use Blue Sky Collaborative’s Fundraising Software to raise millions of dollars every year.  The company was founded in 2002.  

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109, ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.

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