A friend of mine who is running the Boston marathon to raise money for his charity called to ask if people would still donate if the marathon is cancelled amidst the corona virus concerns. Unfortunately, many organizations are being forced to cancel their proprietary peer to peer fundraising events in this uncertain time. Normally, these … Read more
Planning a successful walkathon is easy if you are organized and have a checklist. Walks are fantastic fundraisers for a number of reasons. Anyone can participate. Young, old, people who are in top physical condition and even people in wheelchairs can come and support your organization. It’s so democratic and inclusive. Plus, more people means more people fundraising … Read more
A time tested study by AFP reinforces a simple truth. Peer to Peer Fundraising personal networks creates greater giving. A person asking their peer for a donation drives a greater number of gift giving than direct communication from an organization to a donor. Because of this, you should have a plan to show gratitude for your … Read more
You planned an event for your favorite charity and now it’s time to thank your donors. One of the most important communications of any charity fundraising or donations campaign is the donation thank you letter. A donation thank you letter is not just a receipt for the donation, but a communication from the organization that … Read more
Salesforce integrations can be easy or complex, depending on the needs of the organization and the breadth of the data you want to capture. We have a fair amount of experience with this kind of variety of because we work with each client to tailor integrations to their specific needs. While other fundraising software forces … Read more
The Birdathon is a unique peer to peer fundraising campaign. Many Audubon chapters and conservancy groups have implemented a birdathon fundraiser across the United States for decades. Surprisingly many are still not raising money online. One reason for this is that the precise requirements of a bird-a-thon can’t be supported by the standard peer to … Read more
Peer to Peer Fundraising is a proven method for nonprofit organizations and their supporters to fundraise. In Peer to Peer fundraising, a charity’s supporters take on the role of fundraisers themselves, asking their friends, family, and colleagues for donations toward that organization. Peer to Peer fundraising can come in many forms. It can be centered … Read more
As we wrap up the soft release of our latest and greatest peer-to-peer fundraising site, I’ve been musing on the importance of a soft launch for the success of your website. After all, in peer-to-peer fundraising you have a lot of different user groups to account for: fundraisers, donors, administrators, volunteers, not to mention “lookie-loos.” … Read more
All large Peer to Peer Fundraising events depend on a corps of dedicated and accountable volunteers. Volunteer management is difficult but vital to growing a peer to peer fundraising campaign. Fundraising volunteers generally fall into one of three categories. Leadership Staff support General support The first two groups will have the most impact on growing … Read more
Marketers have long used puppies in ad campaigns even if dogs have absolutely nothing to do with the brand. Recent data from Adobe Stock reveals that adorable puppy photos are some of the most downloaded images by marketers. There is a lot of science behind the power of cuteness and emotion in marketing. Puppies can also help … Read more