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Online peer-to-peer fundraising helps any size nonprofit or school grow and succeed.  Because the benefits an organization receives  are numerous.  Online peer-to-peer fundraising is more than a new funding opportunity.  The organization and supporter relationship building benefits are what is most noteworthy in an online peer-to-peer campaign.

In our two part blog series we highlight the emotional (Part I) and fiscal (Part II) benefits of an online peer-to-peer campaign.  Fiscally  you grow funds, cut costs and reduce staff efforts.  Emotionally you create and build powerful supporter relationships through your branding and communication.

Part I:  Emotional Connections

Online peer-to-peer fundraising is more popular than ever.  Because of how easily everyone in the fundraising chain can communicate and connect.  Therefore an online campaign provides a great opportunity for nonprofits and schools to increase their supporter engagement.

Successful online peer-to-peer campaigns provide energy, warmth and connection moments similar to a memorable song.  You remember the words, a beat and memories tied to that song.  Registration events, yearend giving and Tuesday giving cannot match the emotional appeal of a well-run peer-to-peer campaign.

An online campaign helps supporters better visualize and communicate your organization’s mission and goals to others.  Because with an online campaign a nonprofit or school can better communicate their personality, vision and mission.  Also supporters can communicate their personality, mission and goals in support of the organization.  Most of all online peer-to-peer campaigns help the storyteller convey their personality, enthusiasm and warmth.

As a result your supporters can better convey emotion in their communication.  Hence your supporters become more engaging and powerful enthusiasts for your campaign.  In addition this energy is what your supporters remember.  They look forward to feeling and sharing this energy each year.  The result is everyone in the fundraising circle feels closer to your organization and mission.

At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission.  To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.



  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.

Blue Sky Collaborative is a peer to peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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