Why Peer to Peer Software Customization Empowers Bird-a-thons To Fundraise Effectively

As spring awakens the trees around my home abound with various species of birds.  Each morning and evening my kids point and ask with excitement what bird is at the feeder, in the yard or on a branch.  On lucky days I know the species, but most days I am not lucky.  To improve my luck I thought my kids and I could participate in an Audubon Chapter Bird-a-thon. We would have some family fun and learn a few things that would last us a lifetime.  Unfortunately, my local chapter does not conduct a Bird-A-Thon. Fortunately most people across the country do have access to a Bird-a-thon nearby.

In a Bird-a-thon teams of people, of all ages, set out to identify as many species of bird as they can over a designated time frame.  At the same time, the teams and their members conduct fundraising to collect pledges and donations for their efforts.  The money goes to the local Audubon Society Chapter.  Audubon Society Chapters across the United States rely on their annual Bird-a-thons for fundraising and community building.

Bird-a-thon fundraising is as unique as the bird species viewed and no two bird-a-thons are alike.  Some require multiple beneficiaries, others multiple group registrations, or unique registration rules and prizes.  And that’s just the tip of the iceberg.  What is consistent is all of them are a fun and effective way to fund raise across all ages and communities.

Audubon Chapters craft fun, creativity, cause and community their own way.  At Blue Sky Collaborative we are fortunate to craft fundraising software for the bird-a-thons of the Audubon Society of Portland, New Jersey Audubon, Houston Audubon, and others.

At Blue Sky Collaborative our experience with Bird-a-thons teaches us the nature of each event, its rules, and culture are the evolution of many years of staff and participant hard work.  Most importantly we know people build Bird-a-thon ways of working, not software.  We believe software should flex to people, so they can be creative, have fun and maximize their fundraising potential.  That’s why our mission is to deliver you Peer to Peer fundraising, crafted your way.  No organization should have to compromise, because creativity inspires staff/volunteers and connects fundraisers/donors.  We welcome the opportunity to chat with you about your organization’s needs and dreams for your fundraising events.

At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission.  To learn more about our SWEET! platform and how we can help, visit our website www.blueskycollaborative.com or call us at (p) (800) 330-4109 ext. 803.


  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.

Blue Sky Collaborative is a peer to peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) (800) 330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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