Spring is Coming! Yes, it really is going to come. Winter is still in full swing but Spring is right around the corner. Now’s the time to get folks excited about your organization’s upcoming spring peer to peer fundraising event where they can GET OUTSIDE to soak up some Vitamin D!
For many nonprofits and schools, Spring is the peak of fundraising season. Being New England’s pioneering peer-to-peer fundraising software provider grants us the privilege of experiencing many successful walks, bike rides and runs to raise money for vital programs.
In our 3 part series we share some top keys and suggestions to success with your spring peer to peer fundraising event.
- Part 1: Event & Fundraisers
- Part 2: Why Math Is In Your Favor
- Part 3: Courting Sponsors
Emphasize Fundraising and Stop Relying on Registration Fees
- Make the fundraising part of your event your focus, not registration fees to create a fundraising culture.
- Do not be content to only charge registration fees to be your primary fundraising revenue.
- After the costs of running an event there is only a little left of investable fundraising dollars.
- This approach ignores the immense potential of peer to peer fundraising.
- Charge little to nothing to attend an event and instead require that attendees raise money
- This approach by organizations tends to raise more.
- The math here is difficult to refute. You can charge someone $20 to attend the event or ask them to raise $100…
- Fundraisers are more engaged participants and supporters of your organization
- The end result is always increased attendance and much higher revenue for the event.
- It’s better to have an event with 100 attendees who each raise $500, than 500 attendees who pay a $20 registration fee.
Make team fundraising easy and fun!
- Events that allow and provide incentives for team fundraising raise the most money.
- Costumes, costumes, costumes! So much fun and great photo opportunities.
- Ask for team photos and get up on social media pre-event.
- Teams that encourage each other, motivate each other, and hold themselves accountable raise the most money.
- Invest in a post event celebration versus the swag bag.
- Make your event a happening that people look forward to attending every year.
Communication + Encouragement = Fundraising
- Your spring peer to peer fundraising event is one of may things people are doing in the spring.
- Communicate weekly, update your membership in the weeks and months leading up to the event.
- Let them know how much has been raised so far and how much is left to go.
- Recognize the top fundraising teams and individuals on your site and in social media.
- Remind everyone about why it is important to raise money and who will benefit from their efforts.
- Share stories and pictures of those who will benefit from the fundraising efforts.
Have goals and display your progress
- The goal can be dollars, or number of donors, or attendees, etc…
- Remember that it’s just as important for your event attendees to have their own goals.
- Your fundraising website should require that event registrants set a goal.
- The system should remind them of their progress throughout the process.
Have a deadline!
- Open ended fundraising campaigns are much less likely to hit fundraising goals than those with deadlines.
- Like any project, most people need to know when they have to be done.
- Without a definitive deadline, many people will simply never ask on your behalf.
By following the simple guidelines above, you can make sure to create a spring peer to peer fundraising event that is impactful, fun, and will stand the test of time. Good luck and happy fundraising season!
Blue Sky Advantage
At Blue Sky Collaborative we work with you, to ensure over time you receive more value than any other software provider. 0% fees and 100% flexible peer to peer fundraising software. We help you maximize the benefits of online peer-to-peer fundraising to achieve your mission. To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.
OUR GUIDING PRINCIPLES
- SWEET! software promotes our client’s brand and vision.
- We craft to the needs of the client, because you are unique.
- We collaborate to foster an organization’s success.
- We do not charge transaction fees on the dollars you and your fundraisers earn.
- We do not handle our clients’ money.
- Technology user friendliness is essential to fundraising success.
Blue Sky Collaborative is a peer to peer fundraising software developer and design services firm. Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events: CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons. The company was founded in 2002.
At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types. Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.
Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.