The Bird-a-thon is a very unique peer to peer fundraising campaign that is employed by many Audubon chapters and conservancy groups across the United States.  Some bird-a-thons have existed for decades and surprisingly many are still not online.  Part of the reason for this is that the very specific requirements of bird-a-thons can’t be supported by standard peer to peer fundraising providers.

With this is mind, we create SWEET! BIRDATHON, to meet the unique and proven needs of the bird-a-thon.

To illustrate this we share a synopsis of three bird-a-thon projects of various scopes.  They represent the capabilities of the SWEET! BIRDATHON peer-to-peer fundraising platform.  SWEET! BIRDATHON is designed specifically for bird-a-thons.

New Jersey Audubon World Series of Birding (www.worldseriesofbirding.org)

The World Series of Birding (WSB) is the largest Audubon birdathon in the United States.  WSB began in 1984 and first began online fundraising in 2015 on SWEET! BIRDATHON.  In year one WSB saw an immediate 50% increase in fundraising.  Year two also saw a 50% increase.  In 2017 WBS raised $185,000 on SWEET! BIRDATHON.

For years, WSB was not able to find a peer-to-peer fundraising platform that could support their unique registration and donation needs.  Then they discovered SWEET! BIRDATHON’S customization capabilities.  Their needs and vision of what online fundraising should be were and continue to be met.

Some key features in SWEET! BIRDATHON that supported WSB going online:

  1. Custom-built registration form.
  2. Brunch ticket sales.
  3. Fixed and incremental donor pledging.
  4. Donors can pledge and give by multiple payment options.
  5. One-click pledge fulfillment tool for staff.

Audubon Society of Portland Birdathon (www.birdathon.audubonportland.org)

The Audubon Society of Portland Birdathon (ASPB) is the highest grossing birdathon in the United States.  ASPB began in 1980 and first used SWEET! BIRDATHON in 2012.  ASPB’s first year fundraising total of $138,000 was nearly $60,000 (77%) more than in 2011 while on Kintera’s Friends asking Friends fundraising platform.

Since 2012 yearly upgrades and enhancements to SWEET! BIRDATHON supported ASPB ability to grow fundraising to $195,000 in 2017. That’s 150% growth over five years.

Some key features in SWEET! BIRDATHON that supported ASPB’s immediate and sustained growth:

  1. Registration & donation form that allows creation and renewal of memberships.
  2. Fixed and incremental donor pledging.
  3. Donors can only give to teams and individual team members.
  4. Donors can pledge and give by multiple payment options.
  5. One-click pledge fulfillment tool for staff.

Great Wisconsin Birdathon (www.wibirdathon.org)

The Great Wisconsin Birdathon (GWB) went online with SWEET! BIRDATHON in 2013.  This was one year after a successful offline fundraising pilot program raised $21,000 for the Natural Resources Foundation of Wisconsin.

In its first season on SWEET! BIRDATHON, GWB nearly tripled its fundraising, raising $56,000.  GWB has shown steady growth since 2013, most recently raising $91,000 in 2017.  Yearly upgrades and enhancements helped make the GWB one of the highest grossing birdathons in the United States.

Some key features in SWEET! BIRDATHON that supported GWB’s successful transition online:

  1. Custom-built registration form.
  2. Custom-built Sponsors and Partner Area to generate revenue and participation.
  3. Fixed and incremental donor pledging.
  4. Donors can pledge and give by multiple payment options.
  5. One-click pledge fulfillment tool for staff.

SOFTWARE SHOULD FLEX TO YOUR NEEDS

At Blue Sky Collaborative our experience teaches us the nature of birdathons, their rules, and culture are the result of the efforts of staff and volunteer hard work.  Most importantly, we know that the most successful birdathons are built around the preferences of a nonprofit’s community, not software’s capabilities.

We believe software should flex to people, so they can be creative, have fun and maximize their fundraising potential. At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission.  To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.

 

OUR GUIDING PRINCIPLES

  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.

 

Blue Sky Collaborative is a peer-to-peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer-to-peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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