Our Philosophy

Hi! We are Syam Buradagunta and Anna Bremner, two individuals with a passion to help others help others.  We believe in the power of Peer to Peer fundraising and its ability to help solve the world’s problems.  Our role is to help organizations and their fundraisers use technology to convey their vision, personality and achieve their goals.  Good design and good relationships come from collaboration.  That’s why our philosophy is simple, let’s work together.  We’re excited to start a conversation, learn about you, and make something successful together.

Fifteen years ago, Anna and I founded Blue Sky Collaborative.  Online peer to peer fundraising was new at the time; there was no name for it even. The first DIY/Peer to Peer fundraising platform we built in 2001 generated $6 million for ALS research thanks to a dedicated group of families.  We were blown away by the energy those supporters brought to championing their cause. We were determined to harness that same power to help other amazing nonprofits achieve their missions.

What a difference 15 years makes! Peer-to-Peer is now essential to fundraising and responsible for billions of dollars in online transactions each year.  Online Peer to Peer fundraising empowers people, from all walks of life, to raise money for the people and causes that inspire their acts of social good.


Effective Peer to Peer fundraising is now essential to a non-profit’s success in achieving its vision and goals.  Peer to Peer fundraisers are now as valuable to charities as major donors.  As importantly, Peer to Peer fundraising needs to be fun and inspire friendly competition.  Thus we ensure organizations and fundraisers can convey their personality, passion and efforts in support of their cause.  This is why we believe Peer to Peer fundraising should be crafted your way.


With this in mind, over 15 years ago, we created SWEET!.  We evolved SWEET! in collaboration with our clients to meet their unique needs for their events, volunteers and donors.  With SWEET!, our clients  have the ability to craft their online fundraising efforts in their own vision.  Whether seeking the cure for a disease, ending a cycle of homelessness in a community, or providing scholarships to under-served children, each organization and its Peer to Peer approach is unique.  We support these unique needs by crafting  Peer to Peer platforms that convey your organization’s vision and personality.

In addition, we want your organization to keep more of the money that you earn.  More money allows you to better invest towards your mission and invest year over year in your events.  That’s why we never charge transaction fees on the dollars you and your fundraisers raise.

Online Peer to Peer fundraising is our sole focus, giving us time to create and innovate with SWEET!.  That is why we can proudly claim SWEET! is the most unique and effective Peer to Peer fundraising engine in the world.

Let’s work together, to achieve your vision, and make the world a better place now!  That would be SWEET!

Our Guiding Principles
1.    SWEET promotes our client’s brand and vision.
2.    We craft to the needs of the client, because you are unique.
3.    We collaborate to foster an organization’s success.
4.    We do not charge transaction fees on the dollars you and your fundraisers earn.
5.    We do not handle our clients’ money.
6.    Technology user friendliness is essential to fundraising success.

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