Now’s the time to get participants, donors, and sponsors excited about your organization’s upcoming spring or early summer fundraiser where they can GET OUTSIDE to soak up some Vitamin D!  One opportunity to help grow that excitement is how online peer to peer fundraising software can take your dollar performance to the next level.

 

Effective online peer-to-peer fundraising is the small or mid-size charities answer to growth and the lack of major donors. When done well a peer-to-peer fundraising campaign can take a classic fundraising program to the next level in dollars raised success.  Additionally, an online campaign can be a huge time saver for staff.  In this blog, we will focus on some basic fundraising scenarios and the math to show the value of online peer-to-peer fundraising.

 

Whether you are considering moving from an offline to an online campaign, or to take your basic online software to a more flexible offering be sure to do the math.  When the make makes sense software becomes an investment that pays ongoing dividends.  Our goal is to provide you with some guidelines and metrics you can apply to your campaign and start a conversation with staff or your board.

 

There are many online solutions to support your peer-to-peer fundraising campaign that range from basic to highly customized.  Your growth goals, level of fundraising assertiveness and size of your campaign should influence what type of software you choose in the early years versus in future years.

 

Part 2 of our 3 part series highlights why the math is in your favor with an online peer to peer fundraising campaign.  In part 1 we reviewed top keys and suggestions for a campaign.  In part 3 we will review courting sponsors.

 

Fundraising Math

Without Online Peer to Peer Fundraising

Participants, Sponsors, Donors & Raising Money:

  • Campaign results in $22,500
    • 250 participants each raise an average of $70 or $17,500
      • Participants pay $20 registration fee = $5,000
      • Participants raise $50 each in donations = $12,500
      • From an average peer network of 5 people
      • Approximately $10 per donor
      • Potentially engage 1,250 donors
    • Sponsorship raises $5,000
      • Visibility on printed materials, emails, and event day signage

Math on a $20,000 plus campaign

  • Software cost = $0

Campaign Features

  • Participants predominantly use their own money or family to pay/raise funds
  • Participants have limited communication tools (e-mail/social media) to spread the word, thus ask fewer people
  • Limited number of possible or actual donors learn about the campaign and charity’s mission
  • Donors see an ask, but not the imagery and messaging of the campaign
  • Sponsors visibility to prospective and actual donors minimal

With Basic Online Peer to Peer Fundraising Software

Participants, Sponsors, Donors & Raising Money:

  • Campaign results in $32,500
    • 250 participants who each pay/raise an average of $100 or $25,000
      • Participants pay $20 registration fee = $5,000
      • Participants raise $80 each in donations = $20,000
      • From an average peer network of 10 people
      • Approximately $8 per donor
      • Potentially engage 2,500 donors
    • Sponsorship raises $7,500 plus
      • Sponsor pages and features to promote their partnership with the campaign
      • Improved marketing value

Math on a $32,500 plus campaign:

  • Cost of software, including credit card fees, ranges from $1500-2000
  • Invest $2,000 to raise an additional $10,000 plus is a 400% return on investment (ROI)
    • ROI = Net Profit / Total Investment * 100

Campaign Features

  • Participants predominantly rely on their peer network to raise funds
  • Fundraising pages make it easy for donors to be inspired by the fundraiser
  • Participants have a variety of communication tools (e-mail/social media) to spread the word, thus ask from MORE people
  • Maximum number of possible donors learn about the campaign and charity’s mission
  • Donors see an ask and the imagery and messaging of the campaign
  • Sponsors more visible to participants and donors, thus providing more marketing value

 

With Flexible Online Peer to Peer Fundraising Software

Flexible online peer to peer fundraising software works better for all because:

  • More intuitive and easy to use for staff, participants, donors, and sponsors
  • Better branding and messaging options
  • More fundraising & communication features
  • Better reporting and analytics options

Participants, Sponsors, Donors & Raising Money:

  • 250 participants who each pay/raise an average of $150 which results in $37,500 for the campaign
  • 250 participants who each pay/raise an average of $200 which results in $50,000 for the campaign
  • Engage more potential donors
  • Attract and earn bigger sponsorship partnerships, $10,000 plus

Math on $45,000 plus campaign:

  • Cost of software, including credit card fees, ranges from $2000-2500
  • Invest $2,500 to raise an additional $12,500 plus is a 400% return on investment (ROI)
    • ROI = Net Profit / Total Investment * 100

Campaign Features

  • Flexible peer to peer fundraising software provides enhanced design and features to make it easier to:
    • Connect, engage, motivate and inspire fundraisers and donors
    • Engage sponsors with enhanced marketing value
    • Simplify the campaign management for staff

Math Summary

  • No online peer to peer fundraising raise between $17,500 – $22,500
  • Basic online peer to peer fundraising raise $32,500 plus
  • Flexible online peer to peer fundraising raise $45,000 plus

There are many online solutions to support your peer-to-peer fundraising campaign that range from basic to highly customized.  Your growth goals, level of fundraising assertiveness and size of your campaign should influence what type of software you decide on in the early years versus in future years.

Blue Sky Advantage

At Blue Sky Collaborative we work with you, to ensure over time you receive more value than any other software provider.  We offer 0% software fees and provide 100% flexible peer to peer fundraising software. We help you maximize the benefits of online peer-to-peer fundraising to achieve your mission. To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.

 

OUR GUIDING PRINCIPLES

  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge software transaction fees for the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user-friendliness is essential to fundraising success.

Blue Sky Collaborative is a peer to peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits, and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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