Online peer-to-peer fundraising is more popular than ever.  A large reason for this popularity is organizations can achieve their fundraising and relationship building goals simultaneously.  The great news is online peer-to-peer fundraising helps any size nonprofit or school succeed.

Your organization or event can grow funds, cut costs, and reduce staff efforts.  Most noteworthy you can better communicate with everyone in your fundraising circle.  Especially relevant is your ability to motivate and inspire staff, volunteers, sponsors, donors, participants and fundraisers.

Improved communication is achievable because an online peer-to-peer campaign is a ‘we’ experience.  Your organization can communicate their goals and mission in your own voice.  While supporters can communicate their personality and mission with enthusiasm, creativity and warmth.  This ‘we’ opportunity will create a personal connection between your organization and all your current and newly engaged supporters.

Below are some key benefits of online peer-to-peer fundraising.

Key Benefits

  1.  Donors: Easily expands your base

By tapping into your supporters’ personal networks, you can reach new pools of donors that were potentially inaccessible otherwise.  People are more likely to donate to a cause that their co-worker, friend or family member feels strongly about.  And “word-of-mouth” is one of the most effective forms of marketing.

  1.  Supporters: Creates better personal buy-in to your mission

Online peer-to-peer fundraising gives supporters the ability to attach their own personality and ideals to your mission.  As a result, they become more engaged and confident which increases their motivation to spread the word.  Such personal buy-in can lead to higher fundraising goals and a stronger desire to see your organization succeed.

  1.  Supporters: Quickly builds trust with potential new supporters

Time and effort to cultivate relationships is much shorter than traditional fundraising. Peer-to-Peer fundraising takes advantage of pre-existing relationships and trust between the asker and the asked to instantly increase the credibility of your appeal.

  1.  Staff: Motivation and Inspiration Grows

Your staff can now be part of the campaign from a communication standpoint.  Also they can more easily view how fundraisers are contributing to the cause and supporting the organization’s mission.

  1.  Everyone: Personality, message and branding easily understood

Online peer-to-peer fundraising gives a clear and convenient way to communicate with supporters, donors, volunteers, staff and sponsors. Images, videos, colors and messaging are clear, consistent and all tie together in one voice.

In summary, the benefits of an online peer to peer fundraising campaign are numerous.  With a sophisticated yet easy-to-use online  platform to support your efforts you’ll quickly feel confident and be successful in your campaign goals.

At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission.  To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.



  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.

Blue Sky Collaborative is a peer to peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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