At Blue Sky Collaborative we pride ourselves on being flexible and creative to accommodate our clients’ unique needs.  We support the peer to peer fundraising needs of nonprofits and schools of all types and sizes.  As a result sometimes we build peer to peer fundraising features that fit seamlessly into a client’s existing website.  In addition we build separate enterprise systems that work alongside clients’ main website.  Most of all we build clients a microsite for their peer to peer fundraising event or campaign.

What is a microsite?

A microsite is a stand-alone website that is built uniquely for a peer to peer event or campaign.  Most noteworthy the microsite carries over the branding and design themes of an organization’s main website.  Also the microsite functions independently from the main website so that it delivers the most fundraising value.

Finally, it’s important to note that there’s a difference between a microsite and a service-as-software (SAS) site.  A microsite is your own custom built site, not a wysiwyg-built template site. (Stay tuned for our upcoming article on SAS vs Microsites)  You may ask why, after an organization puts time and effort into building their website, they would want to send a user to a whole separate site.

Here’s why:

A microsite gets users right to your campaign

A microsite puts your peer to peer event or campaign front-and-center with visitors and supporters.  Rather than making your event or campaign a small part of a larger giving picture.  Most noteworthy visitors or supporters do not need to hunt and peck around your website to find the  area dedicated to your peer to peer event or campaign.

A microsite is cheaper and easier

Most informational or “brochure” websites don’t have built-in infrastructure to accommodate the essential peer-to-peer fundraising features.  Our microsites are built using our SWEET! platform.  SWEET! specifically supports peer-to-peer fundraising events and campaigns.

Why incur the great expense of building something from scratch on you website, when what you need is already built for you?

A microsite conveys your brand while giving your campaign/event a personality of its own.

While maintaining your organization’s branding is important, you might want your peer to peer fundraising website to have a look and feel in line with the event or campaign personality.  For example, a charity raising money for cancer DOES NOT want their organization’s main website to reflect good times given the serious nature of the cause.  But the charity certainly DOES want to communicate enjoyment and excitement with their fun run event!  A microsite gives nonprofits and schools the ability to maintain their identity and in addition give organizations the flexibility to have a unique personality for their peer-to-peer fundraising campaign or event.

At Blue Sky Collaborative our goal is to help you maximize the benefits of online peer-to-peer fundraising to achieve your mission.  To learn more about our SWEET! platform and how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.



  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.

Blue Sky Collaborative is a peer to peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer to peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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