For small to mid size nonprofits the math makes sense to run an online peer-to-peer fundraising campaign.  Effective peer-to-peer fundraising is the small or mid-size charities answer to growth and the lack of major donors.  When done well a peer-to-peer fundraising campaign can take a classic fundraising program to the next level in fundraising dollars success.

Let’s review some simple math to show the value of peer-to-peer fundraising.

Fundraising Math

Without Peer to Peer Fundraising

  • Participants & Raising Money:
    • 100 participants who each pay/raise an average of $50 which results in $5000 for the campaign
      • Participants pay $20 registration fee = $2000k
      • Participants raise $30 each in donations from an average peer network of 4-6 people = $3000k
        • Approximately $5 per person
  • Behind the Math:
    • Participants predominantly use their own money to pay/raise funds
    • Participants have limited communication tools (e-mail/social media) to spread the word, thus ask from less people
    • Limited number of donors learn about the campaign and charity’s mission
    • Donors see an ask, but not the imagery and messaging of the campaign

 

With a basic Peer to Peer Fundraising solution:

  • Participants & Raising Money:
    • 100 participants who each pay/raise an average of $100 which results in $10,000 for the campaign
      • Participants pay $20 registration fee = $2000k
      • Participants raise $80 each in donations from an average peer network of 12-18 people = $8000k
        • Approximately $5 per person
  • Behind the Math:
    • Participants predominantly rely on their peer network to raise funds
    • Participants have a variety of communication tools (e-mail/social media) to spread the word, thus ask from MORE people
    • Maximum number of donors learn about the campaign and charity
    • Donors see an ask and the imagery and messaging of the campaign

 

We highlight a basic peer-to-peer fundraising solution because it is an easy first step into this type of fundraising.  There are many online solutions to support your peer-to-peer fundraising campaign that range from basic to highly customized.  Your growth goals, level of fundraising assertiveness and size of your campaign should influence which you pursue first versus in future years.

SWEET! Adapts To Your Needs

We create our SWEET! peer-to-peer fundraising sites in collaboration with our clients to meet their unique needs for their events, volunteers and donors.  With SWEET! our clients have the ability to start simple and craft their online fundraising efforts over time their way.  Whether it is early days for your campaign, a campaign ready to grow to the next level or a multi event/location campaign we have a software solution to meet your needs.

We support these unique needs by crafting peer-to-peer fundraising sites that convey your organization’s vision and personality.  In addition, we want your organization to keep more of the money that you earn.  More money allows you to better invest towards your mission and invest year over year in your events.  That’s why we never charge transaction fees on the dollars you and your fundraisers raise.

Online peer-to-peer fundraising is our sole focus, giving us time to create and innovate with SWEET!.  That is why we can proudly claim SWEET! is the most unique and effective Peer to Peer fundraising engine in the world. Let’s work together, to achieve your vision, and make the world a better place now!  That would be SWEET!

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803. 

 

OUR GUIDING PRINCIPLES

  1. SWEET! software promotes our client’s brand and vision.
  2. We craft to the needs of the client, because you are unique.
  3. We collaborate to foster an organization’s success.
  4. We do not charge transaction fees on the dollars you and your fundraisers earn.
  5. We do not handle our clients’ money.
  6. Technology user friendliness is essential to fundraising success.

 

Blue Sky Collaborative is a peer-to-peer fundraising software developer and design services firm.  Our SWEET! online peer to peer fundraising platform is ideal for any company, non-profit or school, large or small, that holds participant or pledge events:  CSR, walk-a-thons, golf-a-thons, run-a-thons, any-a-thons.  The company was founded in 2002.  

At present thousands of people use Blue Sky Collaborative’s software to support events and campaigns of all types.  Several hundred companies, non-profits and schools, in multiple languages, use Blue Sky Collaborative’s peer-to-peer fundraising software to raise tens of millions of dollars.

To learn more about how we can help, visit our website www.blueskycollaborative.com or call us at (p) 800-330-4109 ext. 803.

Blue Sky Collaborative has offices in Boston, MA and Southwestern CT.  

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