Successful Entrepreneurs will tell you, "You can't be all things to all people." It's cliched, but undeniable.
The same principle applies to your peer to peer fundraising campaign. Take a look at these 4 distinct campaigns and their target audiences.
- http://www.cupidsundierun.com/ – targets young professionals
- http://pinkvail.com/ – targets high net-worth Baby Boomers/Gen X
- http://www.pmc.org/ – targets type A, athletes of all ages
- http://promisewalk.org/ – targets young families
The audience that you target is completely up to you and there is no right or wrong target audience. Just choose one.
Once you know who your fundraisers are, then develop the appropriate culture around the event. For example, if you are targeting the athletic, competitive crowd, then make your fundraising incentive-based and competitive. If you want your event to be very family oriented, give prizes to the best kid fundraiser and have fun, relaxing things for mom to do at the event.
Regardless of who you are targeting and how you choose to do it your peer to peer campaign will need to reach a specific segment with the appropriate message that has fundraising at its core.